What is 'Open
The concept of 'Open
Internet Distribution' allows tourism and travel sales channels, reservation
systems to be linked with other tourism and travel sales channels,
reservation and distribution systems, allowing
the flow of reservation and payment data, from one system to
one or more systems without hindrance, by using an 'Open Distribution'
Open Internet Distribution eliminates the restrictive barriers of
proprietary reservation and distribution systems, by increasing the range
of travel and tourism products and services to any retail points of sale
whether it is a website, home based or travel agency consultant, online travel agency, online magazines, etc or other sales channels and distribution systems like
wholesalers, tour operators, aggregators, etc.
Open Internet Distribution also eliminates the need for expensive connections to
multiple sales channels, reservation and distribution systems. For the cost of
one connection, a tourism operator or supplier can make
available their range of tourism related products or services to a wide
range of sales channels and distribution systems, yet still have control of
their product inventory, pricing, bookings and payments from any sales channels or
distribution systems they want to connect and do business with, whether
it is in their region, country or globally.
Open Internet Distribution is a cost effective means for global coverage without
the cost of expensive printing and distribution of brochures,
magazines and internet advertising, as all sales are performance based
Open Internet Distribution allows a tourism operator or supplier to deal directly
with potential retail customers across multiple sales channels and distribution
systems, by offering real time availability, prices, instant confirmation booking/s,
online travel and holiday itinerary
building and be able to accept payments through one payment gateway from their
customer's smart phone,
computer tablet/IPad, netbook, laptop or PC.
BM Marketing is a web marketing partner of the
Open Distribution Alliance.